From: SuperTrapp [enewsletter@supertrapp.com]
Sent: Friday, January 05, 2007 1:51 PM
To: aaron@supertrapp.com
Subject: SuperTrapp Pipeline!
Pipeline Header

January 5, 2007
Greetings!

Welcome to the Pipeline, a quarterly newsletter from SuperTrapp.

We pride ourselves on being a leading manufacturer of aftermarket exhausts, but we also pride ourselves on bringing you the information you desire most! Pipeline is our quarterly newsletter which all readers can enjoy whether it’s reading about our newest products, racing updates and results, testimonials, or the ever so popular “In Werner’s Words” by who else? Bill Werner! We have asked, listened and responded to riders suggestions and feedback regarding products they’d like to see enter the market.

Our business is built upon superior quality aftermarket exhausts. Our longevity is built upon our communication with you, the passionate enthusiasts in the motorcycle and ATV industry. We look forward to continuously communicating with you via the Pipeline and seeing you on the road this year. Be sure to stop by and visit us at our trailer which you will see at numerous events this year. Here’s to a healthy and Happy New Year!


SuperPak
Product Spotlight:
The following new products are now available at your nearest SuperTrapp dealer. Find the dealer nearest you at http://supertrapp .com/ locator/index.asp

Improve Your Drivability Right Out of the Box with SuperPak
SuperTrapp is excited to introduce the first complete all-in-one, easy-to-install high performance intake, fuel and exhaust kit for select Harley Davidson Softail and Touring models with Harley-Davidson Fuel Injected Twin Cam Motors with Delphi ECU. The 3-part SuperPak includes a SuperTrapp exhaust, plus the following performance enhancing components which will eliminate the worry of having to figure out what works together: FiControl is a digital fuel injection control unit engineered by SuperTrapp. The FiControl unit comes pre-calibrated for each specific application. The end user can also modify the pre-set curves to adjust for any unique requirements or riding styles. ProFilter is SuperTrapp’s own high performance air filter. SuperPak kits are available with a wide variety of SuperTrapp exhausts, including the new SE Series Slip-Ons, classic 2:1 SuperMeg Systems and Mean Mother exhausts. Each kit is tuned for high-performance compatibility to provide a dramatic increase in usable torque and horsepower. “The real beauty of this kit,” said Kevin Berger, president of SuperTrapp, “is that the Digital Fuel Management Unit, with a full-featured diagnostic mode, provides improved drivability right out of the box, yet it also allows the user to make custom modifications.”

View This SuperTrapp Product

Black 2 into 1 for Pipeline
New Black Ceramic 2:1 SuperTrapp and Kerker SuperMegs
SuperTrapp answered the popular demand of riders by designing black ceramic 2:1 SuperMegs for FLH, Dyna, Sportster and Softails. Many riders have been looking for an alternative to chrome exhausts and the black finish provides a unique look in many applications. Our 2:1 is by far the best performing exhaust for your V-Twin and the dyno charts prove it. The 2.5” collector provides maximum flow even on big bore motors. The three-piece full coverage heat shields keep the heat away from the rider. The black ceramic SuperTrapp 2:1 SuperMegs, designed to enhance the appearance of any Harley-Davidson, include the patented SuperTrapp Disc Technology allowing riders to adjust sound levels and powerband by adding or removing 4” internal discs. The Kerker system features a Full Flow mechanical core for a deep throaty sound and top end performance.

View This SuperTrapp Product

Mud Slinger for Pipeline
SuperTrapp Encourages ATV Riders to Become MudSlingers
ATV riders will be thrilled with SuperTrapp’s introduction of the new MudSlinger to its product line. This rugged exhaust, with its polished stainless steel outer body has an aluminum end cap that not only looks cool, but will hold up to the abuse that aggressive ATV riders can dish out. The mechanical core offers a dramatic increase in torque and throttle response. Equipped with a removable USFS Approved Spark Arrestor, the MudSlinger has an aggressive tone, yet is 96db and forestry legal. It utilizes “Pillow Pack” packing for the ultimate in durability along with superior silencing and an optional deep water fording kit is also available . All models come complete with clear instructions and all hardware which eliminate guesswork by lending bolt on power right out of the box. Available for Honda, Yamaha, Kawasaki, Suzuki, Arctic Cat and BRP models.

View This SuperTrapp Product

In Werner's Words
The Series Split - An Interview with Bill Werner

Q. Last year we experienced the series split. What are some of the things we’ve learned and what do you find confuses most fans regarding the series split?

A. A lot of things have changed due to the split. This year they split the series into two separate series based upon displacement of motorcycles. The 450, or singles, is what they call the GNC lights class and these would predominantly be racing on the short tracks or the tt’s. The bigger tracks such as the miles and half miles, would be with the twins class. The series sponsor (Ford) wanted a combined champion and they paid out their money according to the combined championship. Kenny Coolbeth was the twins champion and was also the combined champion. So, in theory, you could say he was the former GNC overall champion, but he won’t go down in the record books as such because they split it up.

There might be some confusion this year. For example, Jake Johnson in the singles class will be wearing the #1 plate and Kenny Coolbeth will have #31. When they switch to the twins class in Springfield, they have back to back races and one day Jake Johnson will be #1 in the race and the next day he’s #14. The reverse will be true in the twins class. Kenny Coolbeth will be #31 in the singles bikes class and #1 in the twins class. I’m not sure how the fans will respond to that. I can see that it might cause some confusion. Publications that follow flat track racing and individual programs, especially at the race tracks, have a great opportunity to communicate this information because of all of the potential confusion. People left the stands last year because they thought they were going to see Kenny Coolbeth at #1 and then they showed up at Daytona and Kenny was #31, which realistically, Kenny was #1 in the twins class last year. If sponsors publish the right information in individual programs it will make for some interesting reading at the races because there will be a little bit of confusion that fans will be seeking clarification on.

Q. What are some of the advantages of the splits? Do you tend to see more brand diversity coming into the sport?

A. There were some manufacturers that felt they could be more competitive in a single-faceted series and had a better chance of winning a championship rather than the combined championship. They felt they didn’t have a bike that would be competitive in both of the series. Some manufacturers would have a great singles bike, but not as good of a twin and vice versa. The decision was made to split the series to hopefully enhance participation by different manufacturers that might have a brand or type of vehicle that would lend itself to one of these series, rather than just a combined effort. The reality of it is that it really hasn’t changed much, other than there are two separate champions. The people that participated in the singles series were the people that participated before. The people that participated in the twins class were the same people that participated before. There’s more brand diversity in the singles class than in the twins class. The twins class has been a pretty hard nut to crack so to speak for other brands to be competitive with the XR750. The people that have campaigned the XR750 for a long period of time have a wealth of knowledge on tracks and set-ups. Right now, that’s the differential between winning and losing consistently. There are a couple of other twins out there that might come to the front and prove to be competitive too, but that remains to be seen. The nature of dirt track racing is that it’s a game of subtleties and little things make a difference.

Q. What are some disadvantages of the split?

A. The “purists” are disappointed in the split because they like the history, tradition and comparison of riders over the years. I guess it’s too early to tell if this has been a successful thing to do or not. I’m not quite sure how the fans will respond to it long term. My perspective and ideal scenario would be to have three. You could maintain the integrity of the combined championship and offer the availability for singles bike manufacturers and twins bike manufacturers to compete for individual championships. It could be a win, win scenario and right now, I’m not sure that’s the case. Time will tell and we’ll see how the fans respond.

Q. Who are some of the prominent guys in the different series? Is there anyone in particular that we should keep an eye out for?

A. I’ve often said “Individuals win races and programs win championships.” We have a lot of up and coming riders. Bryan Smith and Jared Mees are relatively new to the GNC series and have had a tremendous impact on the series at a relatively young age. Sam Halbert, rookie of the year, had a very good year and is a relatively young man. He would be somebody to keep an eye on. Kenny Coolbeth isn’t a youngster anymore, but he’s not an aged veteran. You can’t discount any individual. Mike Hacker re-lived his glory days by winning the nationals at Parkersburg and he’s going to be a top competitor. I would look for him to win a national or two this year. The reality of it is, individuals on any given day can win a race. There are a dozen of them. To ask, “Who will win a championship?”, that gets down to a handful of people. It gets down to programming, logistics and having good equipment every week. There are only a handful of people that can realistically win a championship like Chris Carr with a good program supported by Ford. Harley-Davidson has a good program supported by themselves. Suzuki and Yamaha have been very prevalent in the singles class as well as KTM.

Q. Do you care to make any predictions regarding the upcoming race season?

A. You’d like to say “let’s go with the champion” and for the singles class, that would be Jake Johnson. He is going to certainly want to defend his title. Kenny Coolbeth is going to do everything he can to defend his title. Chris Carr, you can’t count him out. Jared Mees and Bryan Smith, they’re on the support Harley-Davidson team. They’d be in contention to win a championship. Mike Hacker, under the right circumstances such as having the right program aligned with the right people should not be counted out either. He can be a player on any given day.Deep pockets generally win championships and individuals win races. The people that have the best programs are the most likely to come out at the end of the year because they can deal with the anomalies of the sport such as engine failures and transportation issues. They can overcome those things much more easily than some others could. Overall, I think it’s going to be an exciting year!


XIIR Kicks Off the New Year
SuperTrapp has been named the official exhaust sponsor of XIIR (Xtreme International Ice Racing) for the fifth consecutive year. New this year is the SuperTrapp "Dash for Cash" which offers amateur, local quad riders who come in 1st place a $500.00 cash bonus for competing with a SuperTrapp exhaust with SuperTrapp's name predominantly displayed.

XIIR is not your ordinary Sunday afternoon sporting event. This is an adrenaline pumping event, sure to have you jumping out of your seat! The XIIR, which features riders racing at up to 60mph without brakes, is a series of 10-12 motorcycle and ATV races held in hockey arenas throughout the United States. The smell of the exhaust, the ice spraying and the unavoidable crashing into hay bales will keep you coming back for more. This season, SuperTrapp will provide all Speedway racers in the series with a full exhaust system designed specifically for the speedway chassis. Due to the substantial power boost provided by SuperTrapp’s tunable disc technology, all racers are required to equip their bikes with a SuperTrapp exhaust so that no racer is left with a disadvantage. Be sure to check out an XIIR event at an arena near you.


According to Our Riders

Tips
We know our riders love the tunable disc technology of a SuperTrapp exhaust. That’s why we’d like you to share a tunable experience with us. So you have a great dyno story? Maybe you’d like to share a tip that improved your bike’s performance. Send your tips and stories to riderstories@supertrapp.com and look for them in this section of future issues of Pipeline.

This Issue's Testimonial
I recently did a total rebuild on my Fuel Injected Evo. After installing a performance cam, increasing the compression and adding large valve heads the engine was not producing the low end torque that I wanted and the engine seemed to be straining to push into the upper rpm band. The stock exhaust system had to go. The old stock plumbing with slip-ons was stopping up my engine and couldn't breathe. A friend had great success with his Dyna and the SuperTrapp system and suggested I try the 2 into 1 pipe manufactured by SuperTrapp. I followed his advice and can say, "I am impressed." The bike now pulls like a freight train in the mountains and the engine seems to just free wheel into the high rpm band with no effort. The quality and fit of your new system made the swap painless. An added benefit that I noticed here in this southern heat is that the bike runs cooler for me. No more heat boiling up from under the seat due to the Harley exhaust plumbing crossover stock system. Your exhaust system looks great.


David Borden, FLHR

Testimonials
Would you like to be featured in the next issue? Send a short testimonial to testimonials@supertrapp.com and look for one in this section of each issue.


Survey
In our last issue of Pipeline, we asked:

Question: What most influences your exhaust purchase?

The responses have been calculated and here is what Pipeline readers had to say:

1. Dealer recommended it : 21%
2. It’s affiliated with racing : 8%
3. I’m familiar with the brand : 53%
4. Recommended by a friend : 18%

This Month's Survey Question:
Which publication(s) do you most frequently see SuperTrapp advertisements or editorials in?


We’ll have the results for you in the next issue of Pipeline.

Click here to vote online


Career Opportunties

Ever dreamed of working in the power sports industry? SuperTrapp can help make that dream come true. We are always looking for enthusiasts who are talented and energetic to add to our team. If this sounds like you, send your resume today to employment@supertrapp.com We look forward to hearing from you!



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