From: SuperTrapp [enewsletter@supertrapp.com]
Sent: Friday, April 20, 2007 9:26 AM
To: kberger@supertrapp.com
Subject: SuperTrapp Pipeline!

Pipeline Header

April 16, 2007
Greetings!

Welcome to the Pipeline, a quarterly newsletter from SuperTrapp.

We pride ourselves on being a leading manufacturer of aftermarket exhausts, but we also pride ourselves on bringing you the information you desire most! Pipeline is our quarterly newsletter which all readers can enjoy whether it's reading about our newest products, racing updates and results, testimonials, or the ever so popular "In Werner's Words" by who else? Bill Werner! We have asked, listened and responded to riders' suggestions and feedback regarding products they'd like to see enter the market.

Our business is built upon superior quality aftermarket exhausts. Our longevity is built upon our communication with you, the passionate enthusiasts in the motorcycle and ATV industry. We look forward to continuously communicating with you via the Pipeline and seeing you on the road this year. Be sure to stop by and visit us at our trailer which you will see at numerous events throughout the year.


Product Spotlight:
The following new products are now available at your nearest SuperTrapp dealer. Find the dealer nearest you at: http://www.supertrapp.com/locator/index.asp

Shhhhhhhhh. SuperTrapp Introduces "Silent" Series
Officials have spoken up in regards to riders quieting down. SuperTrapp is pleased to introduce the first models in a long line of "silent" systems. We all know that noise is one of the biggest issues facing our industry today. Regardless of how anyone personally feels about noise and volume, the simple fact is that we are going to have to quiet down or suffer the consequences. SuperTrapp Industries has always been an advocate of quiet performance exhaust systems and responsible riding habits. Using that volume control in your right hand can help a lot, but these new exhausts will also let you return a bike to near stock sound levels without returning to stock performance. The first new 2:1 systems are for the Softail models, '91-'07 and wide tire customs. They are available in both a Megaphone and straight body design to offer two different, but popular styles. It's time to quiet down and SuperTrapp has stepped up again at the forefront of the industry to help make this possible for all riders to achieve.


New 2007 Product Line for Victory
SuperTrapp Industries 2007 product line for Victory has arrived. All three new products utilize the power of the SuperTrapp patented Tunable Disc Technology. By adding or removing discs, the sound level and powerband can be adjusted to meet an individual rider's needs or simply follow the recommended settings for best overall performance. All Victory products have completely rebuildable core and packing.

The first of three new products for Victory is the SuperTrapp 2:1 SuperMegs. This is by far the best performing exhaust for the Victory and the dyno charts prove it. The 2.5" collector provides maximum flow while the three piece full coverage heat shields keep the blues away. The SuperTrapp 2:1 SuperMegs are available for Vegas, 8-Ball and Kingpin.

FatShots Slip-Ons for Victory provide crisp throttle response and performance throughout the entire power curve. These are expertly finished in show quality chrome. Available for Vegas, 8-Ball, Kingpin, Hammer and Jackpot.

The Internal Disc Slip-Ons for Victory are a beautifully styled chromed muffler that resembles the classic stock look. Available for Vegas, 8-Ball, Kingpin, Hammer and Jackpot.



New Products for Night Rod and Street Rod
The first new product is the Kerker K Series Slip-Ons for the Night Rod and Street Rod. These slip-ons are 13 pounds lighter than stock. Kerker K Series Slip- Ons have a deep signature exhaust tone. The high flowing 2" diameter baffle produces optimum performance. The expertly finished, brushed aluminum impact extruded canister conceals the totally rebuildable core and packing.

FatShots 2:2 Slip-Ons, available in black ceramic or chrome finish, for the Night Rod and Street Rod, provide a crisp throttle response and performance throughout the entire power curve. They utilize the power of the patented SuperTrapp Tunable Disc Technology enabling the adjustment of sound levels and powerband by adding or removing 4" external discs. They are easily installed and enhance the look and sound "tone" of your bike without excessive volume.


View This SuperTrapp Product

Dyna X Pipes
Another exciting design by Paul Yaffe, the X Pipes are a classic over-and-under shotgun design with the Yaffe touch. Complete with ventilated spot heat shields and chrome billet end tips, this system has become a builder's inspiration. Check out the magazine and TV project bikes and you are sure to see X Pipes up close! Sporting heavier wall tubing and color options, models are now available in chrome, classic black or brushed silver finishes. The X Pipes fit Dyna Glide, Sportster, Softail and most Softail custom applications. 2006 and 2007 models have O2 sensor ports.

View This SuperTrapp Product

In Werner's Words
The AMA Sound Requirement for the 2007 Amateur Race Season - An Interview with Bill Werner

Q. For the 2007 Amateur race season, the AMA has implemented a rule the requires all racers in the amateur dirt track series to comply with a maximum sound level at technical inspection. Can you tell us about the maximum sound level and how this test is conducted? What are the reasons behind the limit?

A. The AMA issued the SAE J1287 stationary sound test as a long-term commitment to racer and fan safety, as well as improving the overall impression of the sport of motorcycle competition, the AMA is proposing a plan to reduce the sound levels at professional and amateur motorcycle racing events nationwide. In this procedure, the motorcycle is brought to a prepared test site. With the engine warm and the transmission in neutral, engine revolutions per minute (rpm) are brought up to the specified test speed (306,000m divided by the stroke in millimeters) and a sound reading is taken. The sound level is measured 20 inches from the exhaust outlet, with the sensor held parallel to the ground and at a 45-degree angle to the exhaust centerline.

Currently, motorcycles in closed-course AMA- sanctioned motorcycle competition must meet sound limits of 99 decibels (on the "A" scale), measured at a distance of 20 inches from the motorcycle's exhaust outlet. The proposed plan calls for reducing the allowable standard to 98 dB(A) for 2008, 97 dB(A) for 2009 and 96dB(A) for 2010.

Many race tracks were built in rural areas due to excessive sound levels in order to avoid disturbing those residing near the race track. Sound is a huge issue. It's difficult for people, especially those who do reside near a race track, to listen to 8 or 9 hours of loud noise.

The AMA is trying to be proactive to lower sound levels for all of racing because it's difficult to discriminate which tracks are owned in a distance where the sound levels are not a disturbance to anybody or which ones are closer to civilization and noise levels do tend to bother people.

It's easier to say there is a standard for everybody and that standard is to quiet down. Even people practicing in their own backyard need to be aware and use a quieter exhaust system. It's just a good practice in the industry, for the industry.

Q. How will these limits affect competition?

A. It creates some challenges. In the past, during the early '70's, racers typically did not have a form of muffling noise whatsoever. I mean, they had the vertical megaphones and straight pipes and every year they had to try to incorporate different standards and attempted to find ways to muffle the noise.

Now the sound limits are being much more stringently enforced. It's definitely the way of the future.

Q: How can racers ensure that they will meet the sound requirement at technical inspection?

A. Every particular motorcycle has its own unique sound signature. That sound signature is created from a multitude of variables. Variables to factor in are things such as whether the engine is air cooled or liquid cooled and whether the engine has been designed with reducing noise in mind. Air boxes are also a factor because certain pipes are restricted to reduce air intake noise. The valve lash is another variable to take into consideration. There are all kinds of variables incorporated into each individual motorcycle that create the sound measured by this standard.

One of the advantages of SuperTrapp is after you buy the system; you can literally adjust the sound levels by reducing the number of discs used with different pipes and endcaps to adjust to the standard of the track at that time. A system that has that type of adjustability that you can literally adjust on site, in a matter of moments by changing disc configurations to reduce the sound output and meet the requirement is most advantageous.

Q: What does the future hold for the professional racers?

A: The rationale is either we reduce the sound output, or the government may create a set of standards for us that would make some tracks unusable. So, as an industry, we need to understand the AMA is being proactive to reduce noise levels. Racers need to be prepared to reduce sound levels a little more each year.

Q: There is a lot of pressure on street riders to reduce noise. Do the same principles in racing apply to the street?

A. A lot of motorcycle manufacturers are required to make certain sound requirements by the government depending on what size the corporation is and how many motorcycles they manufacture. Typically, a lot of enthusiasts don't like the sound of their motorcycle, so they buy aftermarket exhausts. Unfortunately, some of the exhausts out there tend to be pretty useless noise wise. They can create issues for all riders in general. You just have to be careful with how you choose to modify your motorcycle.

People like to hear their engines a little bit more, but not so much that it disturbs everyone in their neighborhood, so they can adjust the sound to their liking or need. SuperTrapp allows that adjustability for the rider to tune their motorcycle to the tone they like and adjust the carburetion, so the enthusiast receives the tone and power of the motorcycle most desirable to them.


SuperTrapp Technical Bulletin written for the AMA

Biker Build-Off
SuperTrapp Industries (www.SuperTrapp.com) served as the official performance exhaust sponsor to Leroy- Thompson Choppers, Mentor, OH (www.leroythompsonchoppers.com) by donating a customized Kerker exhaust for Scott Webster and his crew's winning "Ethyl" of TLC's Biker Build-Off. Webster of Leroy-Thompson Choppers vs. Dawn Norakas of Stinger Custom Cycles out of Cedar City, UT went head to head in a biker build-off which aired on TLC on April 5, 2007.

Each Biker Build-Off episode pits two custom shops against each other to showcase their skills, craftsmanship and creativity as they build a custom bike. The show spent time filming at each location and then it was off to the Golden Gate Bridge where Norakas and Webster met and rode to the Easyriders Show in Pomona, CA for the judging of their build-off bikes.

Dawn Norakas built a low-slung chopper, while Scott Webster constructed a winning industrial-themed bike.

The Learning Channel

SuperTrapp and Kerker Score Highest in "Hot Bike Baggers" Shootout - March/April Issue 2007
Click the link below to read the full article.

Hot Bike Baggers Shootout Article

XIIR
What is the XIIR?

XIIR (Xtreme International Ice Racing) is a Professional Racing tour... ON ICE! Man and machine going from 0-60mph in under 3 seconds! Speedway bikes and quads are modified and compete on an indoor ice arena. There are over 2000 metal studs added to the tires and there are NO BRAKES! What does that mean...? PURE ADRENALINE! It is THE fastest sport on ice and one of the fastest sports in the world. The rush of so much power and speed on something as unpredictable as ice, has whipped audiences into a frenzy and gained new fans across the country.

Backed by the AMA in its first year, the XIIR series tour was successful and popular. With the popularity following its inaugural year, this year's series is expected to be bigger and better... drawing bigger crowds, more sponsors and riders from all over the globe.

Who is the XIIR?

Three time World Indoor Ice Speedway Racing Champion Anthony "British Bulldog" Barlow & his wife, Marlene, team up to produce the Xtreme International Ice Racing (XIIR) Pro Tour.

What's New?

New this year is the SuperTrapp "Dash for Cash" which offers amateur, local quad riders who come in 1st place a $500.00 cash bonus for competing with a SuperTrapp exhaust with SuperTrapp's name prominently displayed.

This season SuperTrapp provides all Speedway racers in the series with a full exhaust system designed specifically for the speedway chassis. Because of the substantial power boost provided by SuperTrapp's tunable disc technology, all racers are required to equip their bikes with a SuperTrapp exhaust so that all of the racers can benefit from superior performance.

"The SuperTrapp mufflers are a perfect fit for ice racing because with so much speed and no brakes, throttle control is key," said Anthony Barlow, champion ice racer and organizer of the XIIR. "The tunability of the SuperTrapp mufflers allow us to fine tune the power of these machines for different levels at different speeds so it hits when we need it to hit."

According to Barlow, the SuperTrapp systems allow for such fine control of power that they are often re-tuned between each heat and the main to account for an increasing track size as the number of participating riders increases. Because all races are held indoors, the ability to control sound levels is another important factor, said Barlow. The high-speed events feature 500 cc methanol-burning Speedway motorcycles and performance ATVs, equipped with studded tires, speeding around the tight track of a hockey arena. Two open ATV classes will be featured at every race.

For a schedule of XIIR races, results and more information, visit http://www.xiir.com


Paul Yaffe and SuperTrapp Support the Chopper Chicks Crew and Their Pink Ribbon Chopper for the National Breast Cancer Foundation
The Chopper Chicks Crew, a dedicated, all female team of bike builders, built a chopper and donated it to The National Breast Cancer Foundation during Daytona Bike Week. The bike will be used for fund raising, or any other medium that raises awareness and funding to help the foundation toward its goals. "The Pink Ribbon Chopper" is the second bike the crew has built for Breast Cancer, but the first for the foundation.

Paul Yaffe provided the crew with a Road Legends X Pipe built by SuperTrapp. “I had to have them to make the look when I designed that chopper”, explained Athena “The Vagabond Chickie” Ransom. The X Pipe offers that classic over-and-under shot gun style with the Yaffe touch. It includes a chrome plated, 3 piece ventilated spot heatshield and drilled billet end tips.

Since the pink ribbon is an international symbol signifying Breast Cancer awareness, the Chopper Chicks Crew decided to use it as the theme for their build. This exciting event took place on "Builder's Row" at Daytona International Speedway, during Daytona Bike Week. The bike was built using donated parts and labor from a number of major sponsors.

The Chicks Crew consists of Athena Ransom of Vagabond Chopper Co., Joann Bortles of Crazy Horse Painting, Jayme Gray from Pussycat Choppers, Katie Putnam from Mitch Bergeron's, and Sarah Lyon from Magnum Cycles in Kentucky.

"We decided that it was time for women to make their mark in the motorcycle industry and what better way than to build a bike for a cause that touches almost every woman in some way. We hope to raise awareness of breast cancer as a disease and empower women to realize their dreams." Said Athena Ransom of Vagabond Choppers.


Cincinnati V-Twin Show and Indianapolis Dealer Expo
Thank you to all who took time out of their busy schedules to stop by the SuperTrapp booth in Cinci and Indy. We enjoyed speaking with all of you, answering your questions and listening to your feedback. We look forward to seeing you while on the road at numerous other events taking place throughout the year!


SuperTrapp Leather Jacket Winners
SuperTrapp Industries promoted a Limited Edition SuperTrapp Leather Jacket giveaway at the Cincinnati V-Twin Expo and the Indianapolis Dealer Expo, both during the month of February. The contest was created in an effort to increase awareness of SuperTrapp as well as increase the readership of SuperTrapp’s Pipeline newsletter. Hundreds of contest entries were submitted which proved the promotion to be successful.

The winner of the Cincinnati V-Twin Expo was Tim Woodsome, service manager of Cruisin’ 66 Cycles in Springfield, MO. A congratulatory phone call was placed to Woodsome in which he responded with an enthusiastic “No way! I never win anything. Sweet!” When asked if he was familiar with SuperTrapp prior to the event Woodsome claimed “Yes. We’re very familiar with the name. We were stoked to see the Victory 2:1 header in your catalog. We love the 2:1 and Phantom Pipes are awesome and we have a lot of customers who will want those.”

The Indianapolis Dealer Expo presented another opportunity for individuals to enter the contest. SuperTrapp randomly drew a name and announced Andy Miller, service manager of Gutterridge Harley- Davidson in Danville, IL as the second winner. When Miller was informed he won, he responded with a shocking “No kidding!” Miller, who was familiar with SuperTrapp prior to the Dealer Expo, explained, “We use quite a bit of SuperTrapp products on race and street bikes. Bagger exhausts seem to be among the most popular.” Miller also said that customer feedback regarding SuperTrapp products is “Good. They’re very happy.”


Are You A Dealer in Need of A Free SuperTrapp Window Decal?
We’d be happy to send you one. Simply e-mail us at marketing@supertrapp.com and include your dealer name, information and number of decals you would like and we’ll mail them to you right away.


This Issue's Testimonial
Name: Chris Roberts

Category: Automotive

Automobile: 2006 Nissan Titan

Story: I have used Supertrapp on every truck I own from race cars to tow rigs. I love the adjustability and sound control. Plus, not everyone has them, so you stand out!!!

To submit your testimonial and photo, click on the link below: http://www.supertrapp.com/gallery/index.asp


View Website Gallery

SuperTrapp Makes Addition To Automotive Product Line and Launches New Automotive Catalog On Website
Check out the addition to our automotive product line - a chrome plated finish to the ever so popular Universal S/C Elite.

The Universal S/C Elite (MSRP starts at $249.00) is now available in an expert chrome plated finish stainless steel body with a corrosion resistant stainless steel perforated core. The 3.5” body diameter tapers up to a 4” opening (4” disc), or the 4.5” diameter, tapers up to a 5” opening (5” disc).

The S/C Elite produces a signature, sports car sound. The sound levels and powerband can be adjusted by adding or removing 4” or 5” external discs.

All SuperTrapp automotive products can be viewed on our website or by downloading our brand new automotive catalog. New products and applications are added continuously and are announced in our quarterly newsletter, Pipeline. Our website gallery features automotive submissions and testimonials.

The S/C Elite is sure to make you stand out from the crowd with its unique look.

View the SuperTrapp Automotive Product Line

SuperTrapp on the Road
Be sure to stop by and visit us at any number of events we will be at this year. Meet our staff, check out our new products, pick up some SuperTrapp decals for your bike or quad and sign up for your chance to win some amazing prizes.

Easyriders Centerfold Tour April 7, 2007 Denver, CO

Easyriders Centerfold Tour April 14, 2007 Hartford, CT

Easyriders Centerfold Tour April 21, 2007 Dallas, TX

Easyriders Centerfold Tour May 5, 2007 Kansas City, MO

Myrtle Beach Bike Week May 11 – May 20, 2007 Barefoot Landing in Myrtle Beach, SC

Springfield IMDA May 27, 2007 Springfield, IL

Drag Super Showcase April 10, 2007 Best Western Royal Plaza Hotel - Marlborough, MA (For Dealers Only)

Drag Super Showcase April 11, 2007 Courtyard Edison Woodbridge – Edison, NJ (For Dealers Only)

Drag Super Showcase April 12, 2007 Hilton Valley Forge King of Prussia – Valley Forge, PA (For Dealers Only)

Drag Super Showcase May 9, 2007 Holiday Inn – Wilmington, OH (For Dealers Only)

Drag Super Showcase May 10, 2007 Holiday Inn Youngstown – South Boardman, OH

Lima IMDA June 30, 2007 Lima, OH

J&P Open House June 23, 2007 Anamosa, IA

Cleveland Police Scholarship Fund July 8, 2007 Cleveland, OH

Drag Super Showcase July 9, 2007 Holiday Inn Seattle Center – Seattle, WA

Drag Super Showcase July 12, 2007 Ayres Hotel – Anaheim Anaheim, CA

Mid Ohio Vintage Days July 27 – 29, 2007 Lexington, OH

Sturgis August 6 – August 12, 2007 Legend Top 50 Sturgis, SD

Peoria IMDA TT/Singles August 19, 2007 Peoria, IL

Thunder Rally August 31 – September 3, 2007 Loveland, CO

Springfield IMDA Rally ST/Singles and Mile/Twins September 1-2, 2007 Springfield, IL

Las Vegas Bike Fest September 13 – September 16, 2007 Las Vegas, NV

Drag Super Showcase October 1, 2007 Holiday Inn Gwinnett Center – Duluth, GA

Drag Super Showcase October 3, 2007 Crowne Plaza Hotel Tampa East – Tampa, FL

Drag Super Showcase Showcase October 4, 2007 Hampton Inn / Ft. Lauderdale / Plantation - Plantation, FL

Drag Super Showcase October 25, 2007 Courtyard West Lands End – Fort Worth, TX

Scioto Downs Flat Track AMA October 6, 2007 Columbus, OH

Zodiac Show Amsterdam, Holland


Survey
In our last issue of Pipeline, we asked:

Question: Which publication(s) do you most frequently see SuperTrapp advertisements or editorials in?

Top 5 Publications Readers See SuperTrapp In:

1. American Iron = 26.3%

2. Hot Bike = 11%

3. American Rider = 11%

4. Cycle News = 11%

5. Cycle World = 7.4%

This Month’s Survey Question: Which product are you looking for that we do not make and for which make/model bike/ATV?

We’ll have the results for you in the next issue of Pipeline.

Click Here to Vote

Edit Your Profile
We do our best to keep you up-to-date and now we want you to do the same. To edit your profile with us, simply click “Update Profile/Email Address” at the bottom of this page.


Career Opportunities
Is working in the power sports industry a dream of yours? SuperTrapp can help make that dream come true. We are always looking for enthusiasts who are talented and energetic to add to our team. If this sounds like you, send your resume today to employment@SuperTrapp.com We look forward to hearing from you!


Archived Pipeline Issues
If you would like to tell a friend about our Pipeline, simply forward your copy to them and they're able to register to receive it. Our archived Pipeline issues are available on our website for your viewing pleasure.

View Archived Pipeline Issues

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Visit www.supertrapp.com for information on the complete line of SuperTrapp peformance exhaust products for motorcycle, ATV and automotive applications.


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SuperTrapp Industries, Inc. | 4540 W. 160th St. | Cleveland | OH | 44135